Por Laura Regadera

<img decoding="async" width="300" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300,h_200/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-300x200.jpg" class="attachment-medium size-medium wp-image-4383 lazy" alt="libro en navidad" data-srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-1024x683.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_768/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-768x512.jpg 768w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1536/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-1536x1024.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_2048/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-2048x1365.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_600/https://lauregui.com/wp-content/uploads/2023/01/pexels-ylanite-koppens-1883378-600x400.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px" />

libro en navidad

Jólabókaflód, una tradición navideña

3 de enero de 2023 No hay comentarios

Esta curiosa tradición de navidad tiene lugar en Islandia. ¿Quieres saber que ocurre el día de Nochebuena?, te daré una pista: necesitas un libro.

<img decoding="async" width="300" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300,h_200/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-300x200.jpg" class="attachment-medium size-medium wp-image-4296 lazy" alt="imagen de booktrailer" data-srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-1024x682.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_768/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-768x512.jpg 768w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1536/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-1536x1024.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_2048/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-2048x1365.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_600/https://lauregui.com/wp-content/uploads/2022/10/pexels-ozer-ozmen-5812303-600x400.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px" />

imagen de booktrailer

Booktrailer, ¿Qué es y cómo lo hacemos?

20 de octubre de 2022 1 comentario

Un booktrailer es una pequeña pieza de vídeo en la que tratas de generar un interés en los lectores lo suficiente como para que quieran

<img decoding="async" width="300" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300,h_200/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-300x200.jpg" class="attachment-medium size-medium wp-image-4271 lazy" alt="libros de colores" data-srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-1024x683.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_768/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-768x512.jpg 768w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1536/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-1536x1024.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_2048/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-2048x1365.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_600/https://lauregui.com/wp-content/uploads/2022/10/pexels-leah-kelley-1666320-600x400.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px" />

libros de colores

Psicología del color aplicada a los libros

4 de octubre de 2022 No hay comentarios

Una vez que hemos acabado nuestro libro, entra en juego una parte fundamental: elegir la portada y la cubierta. Para ello, usaremos la psicología del

<img decoding="async" width="300" height="225" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20225'%3E%3C/svg%3E" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300,h_225/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-300x225.jpg" class="attachment-medium size-medium wp-image-3918 lazy" alt="marketing contenidos" data-srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-300x225.jpg 300w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-1024x768.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_768/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-768x576.jpg 768w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1536/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-1536x1152.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_2048/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-2048x1536.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_600/https://lauregui.com/wp-content/uploads/2022/09/estrategias-marketing-600x450.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px" />

marketing contenidos

Desarrollando una estrategia de contenidos

14 de septiembre de 2022 No hay comentarios

La estrategia es un plan, acciones diseñadas para lograr objetivos, en nuestro caso, dar a conocer la obra. Implica una inversión de tu tiempo para

<img decoding="async" width="300" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300,h_200/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-300x200.jpg" class="attachment-medium size-medium wp-image-3845 lazy" alt="" data-srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1024/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-1024x683.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_768/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-768x512.jpg 768w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_1536/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-1536x1024.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_2048/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-2048x1365.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_600/https://lauregui.com/wp-content/uploads/2022/09/pexels-pixabay-415078-600x400.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px" />

Marketing editorial

10 de septiembre de 2022 No hay comentarios

Todo aquello que se puede vender precisa de una estrategia de marketing.

Cómo fanáticos que somos de los libros y sus increíbles historias, vamos a contarte

¡SÍGUEME!